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The Big Bang workshop was unleashed June 2, a thoroughly exciting interactive event bringing designers and industry leaders together in a creative session.

The workshop was succesfully organized by Pezy and Dusc (www.dusc-innovation.nl) in cooperation with, among others, DINSDAG and BNO.

The workshop stems from the philosophy that a successful sustainable innovation can only be achieved if there is a match between sustainable materials/technology and the recognized added value for the user. Pezy is enriching this approach and looking for more ways to put it into practice.

Want to know more about the workshop or other aspects of sustainable design and innovation? Please contact Sara Andersson at +31(0)20 531 42 40 / s.andersson@pezy.com.  

Look for an extensive impression at: www.flickr.com/photos/pezy/sets/72157621248889435/

In the picture: Industrial design professionals interacting to match marketing insights with sustainable materials/technology frameworks at the Big Bang workshop.