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The University of Groningen recently asked Pezy to provide their expertise
in developing their student’s projects in the course 'Advanced Product & Service Development', as part of the master program of the faculty Economics & Business.

Focused on developing products and services in the field of Consumer Lifestyle, students made use of Senior project manager Rogier Braak’s guest lecture on the role of prototyping during design and development of new products.

In a follow up hands on session, students had the opportunity to partner up with Pezy’s industrial designers to visualize and examine their concepts. In two afternoons the concepts were discussed and visualized by a team of designers based on close interaction with students. The professional visuals were then used by the students in subsequent presentations to clients to highlight the strengths of the various concepts.